This is the second post on the subject of the propaganda campaign done during WW1 to recruit Canadian men in the army. Post number 1 was about the use of “emotions” in the posters and can be found by clicking here.
This second post shows example of posters which targeted the French-Canadian minority. As we will see the “marketing” used to enroll the French-Canadian was different than the one used with English-Canadian. The poster used French symbols and also some heroes of the French colonial who fought against the English of the time.
On the first poster you see a Canadian soldier shoulder to shoulder with a French soldier. At the bottom of the poster, it says that you must remember that you are the son soldiers of Montcalm and Levis armies (which fought against the British General James Wolfe who conquered Quebec). Personally I find that amusing that they used the name of Montcalm and Levis, who fought against the British General Wolfe, to enroll French-Canadian and fight on the British side.
On the second poster you find the Notre-Dame-de-Paris Cathedral, another French symbol that is under attack by the Germans. It also suggested that social and cultural institutions, such as the Church in a very catholic Quebec, were under threat from Germany.
On the fourth poster you see other French symbols, the red, white and blue French flag with a rooster attacking the Prussian eagle.
And finally on the fifth poster you see Dollard-des-Ormeaux fighting against the Indians. At the time (1915) history books taught that Dollard-des-Ormeaux and his group of men, vastly outnumbered, fought valiantly against the Indians at Long-Sault in order to defend Ville-Marie (Montréal). He was a mythologized French-Canadian hero, today the perception on “how much of a hero he was” has changed and he is now somehow contreversial.