This is the third post on the subject of the propaganda campaign done during WW1 to recruit Canadian men in the army. Post number 1 was about the use of “emotions” in the posters and can be found by clicking here. Post number 2 was about the poster that targeted the french-canadian population and can be found by clicking here.
Another technique they used was to target some specific group and try to bring those men in the same battalion. This gave some results but not entirely what they expected.
Some of those recruitment posters targeted some very specific groups of individuals
Poster for the Montreal’s Jewish community
Same poster but in Hebraic language
Poster for the Montreal’s Irish community
Poster for the Montreal’s Irish community but more specifically at sportmen. The “Sportmans” battalion” was the nickname of the 199 th battalion
This poster tried to find some appeal in the Scottish community
Poster for the recruitment of lunberjacks in the Ottawa area. A region that was well known for its forest and wood cutting industry at the time.
The 224th battalion
Also the 238th battalion in the Ottawa region