Canada WW1 recruitment poster – part 3

This is the third post on the subject of the propaganda campaign done during WW1 to recruit Canadian men in the army. Post number 1 was about the use of “emotions” in the posters and can be found by clicking here. Post number 2 was about the poster that targeted the french-canadian population and can be found by clicking here.

Another technique they used was to target some specific group and try to bring those men in the same battalion. This gave some results but not entirely what they expected.

Some of those recruitment posters targeted some very specific groups of individuals

Poster for the Montreal’s Jewish community


Same poster but in Hebraic language

Jewish j

Poster for the Montreal’s Irish community

Irish Rangers

Poster for the Montreal’s Irish community but more specifically at sportmen. The “Sportmans” battalion” was the nickname of the 199 th battalion

Irish Ranger sportmen

This poster tried to find some appeal in the Scottish community


Poster for the recruitment of lunberjacks in the Ottawa area. A region that was well known for its forest and wood cutting industry at the time.

The 224th battalion


Also the 238th battalion in the Ottawa region


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  • J. G. Burdette  On 2013/03/29 at 10:31

    It looks as if they left no stone unturned when it came to these recruiting posters. There’s a little bit of everything!

  • Medic  On 2013/03/29 at 18:25

    Yes and there are many more examples, they did published a book a few years ago on those WW1-WW2 Canadian posters, I think it is a fascinating subject compare to the Facebook area we are living in

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